An Integrative Analysis of Innovation Survey Characteristics

  • Siobhan Walsh Mercy College School of Business
Keywords: Innovation

Abstract

This paper analyzes the most common innovation scales used in the popular business media and applies an integrative analysis framework to identify individual characteristics of the surveys, and discover any overriding themes.  Finally, areas for further study are proposed.

Author Biography

Siobhan Walsh, Mercy College School of Business

Siobhán holds an undergraduate degree from Villanova University, and a Masters in Business Administration with distinction from Mercy College.  A pragmatic and results- driven marketing executive, Siobhán calls on her extensive global marketing and communications experience to help clients better align their marketing strategy and implementation using a holistic approach.   Ms. Walsh has previous led marketing, public relations, business development, and organizational change management initiatives, and previous held roles in finance, accounting, and operations in both the United States and in Europe.  

Presently, Ms. Walsh is an instructor at Mercy CollegeΓÇÖs Graduate School of Business and serves as an advisor to the Strategic Consulting Institute, the schoolΓÇÖs student-led consulting organization.

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Published
2015-01-15