Centers of Excellence Development within Multinational Corporations


  • Tom Coughlan Mercy College School of Business
  • Gary Bernstein Mercy College



Innovation, Management, International Business


As organizations expand globally they often find it necessary or more effective to develop Centers of Excellence to reduce cost, improve the efficiency, or leverage organizational assets to improve some aspect of the innovation process. This article will look at the organizational issues involved in the development and launching of new Centers of Excellence in multi national organizations.

Author Biographies

Tom Coughlan, Mercy College School of Business

Dr. Coughlan is currently the Associate Dean and an Assistant Professor of Marketing at Mercy College. In addition, he is the Managing Editor of the Journal of Management and Innovation, a contract writer for Harvard Business Press ΓÇô and holds adjunct faculty positions at the University of Phoenix School of Business, Manhattan Institute of Management, University of Bridgeport, and the Weller International Business School in Paris.

His fields of practice include management, marketing, and e-business with a particular emphasis on the use of technology to create virtual proximity and increase levels of applied innovation within an organization.

In addition to his academic accomplishments, Dr. Coughlan has over 30 years of business experience as an entrepreneur, consultant, and a marketing / management professional. His past roles include:

- Member of the leadership team of a top 50 INC 500 firm where he ran the most profitable division

- Developed successful worldwide marketing campaigns for some of the worldΓÇÖs largest technology companies including IBM, Cisco, Computer Associates, and Oracle

- Extensive experience in commercial real estate, and professional service marketing

- Extensive original research in the fields of innovation and virtual proximity


Gary Bernstein, Mercy College

Gary Bernstein is an Assistant Professor in the School of Business MBA program at Mercy College since September, 2013.  Gary had been an adjunct business professor for most of the last 33, with 20 years at Mercy, as well as serving as a College Trustee for 6 years.


Prior joining Mercy College Prof. Bernstein had  32 years at IBM Corporation, most recently as VP of Finance Transformation and Talent Development from 2006 to 2013.  He was IBM’s global financial planning process owner.  Key was to create Planning Centers of Excellence in Minnesota, Slovakia, Malaysia, India and Mexico with 2500 Analysts.  He also managed the governance for all Finance shared services.  In addition he managed the IBM Finance Talent Development project office.


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